We’re proud of our heritage and the role our fluorescents played in pop culture history. From the days of disco to punk rock and pop-art posters to graffiti on the Berlin wall – no matter the trend, no matter the event, DayGlo was there, making things brighter, bolder, and so much cooler! But there’s a lot more to DayGlo than just fluorescents.
With our extensive technical expertise and diversified product lines, DayGlo has served the world’s color marketplace since the 1930's. At DayGlo, we even make colors better – richer reds, deeper blues, and even make colors glow in the dark!
Discover for yourself our custom color solutions for packaging and consumer goods, plastics, graphic arts, paints and coatings, dyes and textiles, as well as the personal care and cosmetics ingredients industries.
DayGlo will showcase its unique specialty color effects for package design and development at Booth #S-5616 at PACK EXPO Las Vegas 2011 (September 26-28; Las Vegas Convention Center, Las Vegas, NV).
See first-hand how DayGlo’s innovative color solutions help increase shelf appeal, build greater brand preference, and enhance product security.
Addresses color preferences and trends at the Package Design & Development Summit 2011
Cleveland, OH (February 14, 2011) – DayGlo Color Corp., a global leader in the color industry, will be examining packaging and consumer developments in the 21st century from the unique perspective of color at the Package Design & Development Summit 2011 (March 1-3; St Petersburg, FL).
If the 20th century was about following color trends, then the 21st is all about using color to express our individuality. In this era of personalization, consumers increasingly seek niche color palettes over traditional ranges in their lives and, therefore, in the products they buy.
In this lively session, Dr. Wayne Likavec, Product Development and Quality Control Manager at DayGlo, will challenge the audience to look beyond accepted tenets of color in packaging and propose a new direction, examining the industry from the perspectives of: colors themselves, color effects, and the applications of color in consumer and commercial packaging.
“New categories of influencers are broadening our color choices,” Likavec notes. “From private label to sustainability and the globalization of style, packaging developers, designers, and brands alike need to understand that color can play a different – and increasingly important – role in drawing consumers. Packaging, it seems, has become fashion.”
The Package Design & Development Summit brings together package design and development professionals seeking the latest trends, tools and technologies to create competitive packaging that drives growth. The Summit focuses on the key challenges facing designers and developers and provides real-world solutions. Attendees include:
• Package designers, package developers, creative directors, packaging managers, packaging engineers, operations managers, marketing managers and R&D managers from CPG and converter companies.
• Consumer packaging consultants, package design and development firms, packaging industry service and solution providers, packaging consultants and market researchers
DayGlo recently announced its new positioning, “Color. Only Better.”, aimed to communicate the company’s expertise in improving, enhancing, and making color better. In addition, the company launched a new website featuring the Design Center, a new interactive tool for the industry, where visitors can see firsthand how to make color better using DayGlo products on a 3D object.
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About DayGlo
Cleveland-based DayGlo Color Corp., a wholly owned subsidiary of RPM, Inc., is a global leader in the color industry, offering a diverse product line and customized color solutions for packaging and consumer goods, plastics, graphic arts, paints and coatings, dyes and textiles, as well as ingredients for the personal care and cosmetics industries. As the originator, and world’s largest manufacturer, of daylight fluorescent color, DayGlo also develops conventional color dispersions and specialty effect pigments. DayGlo’s diverse range of products can be used alone or combined with conventional colors help achieve cleaner, brighter, more sophisticated colors. With DayGlo it’s “Color. Only Better.”
DayGlo’s Brand Action Team highlight color trends for 2011
Cleveland, OH (January 7, 2011) – When you think ‘color’, your thoughts may turn to inks or children’s toys, but start looking for bright shades in the food aisle of your local supermarket next year; and though blue may be the world’s most popular… Read More
FDA-compliant GloPrill® fluorescent pigments are safe for use in all children’s applications
Cleveland, OH (December 10, 2010) – It’s a well known fact that kids love fluorescents – the bright colors attract them and encourage them to play, even if it’s a toss-up whether the toy will end up on the floor or… Read More
FDA-approved Gem-Tone™ pigments are safe for freezer and microwave applications
Cleveland, OH (December 10, 2010) – DayGlo, a global leader in the color industry, has unveiled a new range of colors for use in food applications – meeting FDA standards for direct food contact and opening a range of color options for new… Read More
Customizable Gemini Colorants use natural micas to create cosmetic effects
Cleveland, OH (November 23, 2010) – DayGlo Color Corp., a global leader in the color industry, has unveiled a luxurious range of dual-tone pearlescent pigments that are specially formulated for use in cosmetic applications for eyes. Based on natural micas, DayGlo’s Gemini Colorants… Read More
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