The demand for differentiated products, consumer goods, and packaging continues to grow, and the simplest means to achieve this differentiation is color. With DayGlo, you can achieve cleaner, brighter, more sophisticated colors that make your products stand-out.
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From shimmering pearlescent to glow-in-the-dark inks, we create fresh and exciting color effects that engage, inspire, and motivate.
From classic fluorescents, to subtle specialty effects, our complete color solutions work across markets and applications for attention-getting results.
Technical Bulletins and Information
DayGlo Technical Bulletins contain detailed information on each of our products, including available colors, physical properties, recommended applications, and other useful facts.
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With a history deeply rooted in color innovation, research and development is the foundation for our technical expertise and our extensive knowledge of the markets we serve.
DayGlo’s Brand Action Team works with designers, brands, and their suppliers in the design and development of products, packaging, in-store marketing, coupons, online promotions, and any area that helps build brands.
DayGlo has partnered with some of the top research and academic institutions to study color – how it works and how it grabs attention/engages people/influences people/how people react to it.
Have a question about DayGlo’s products and services? We’ve put together a set of questions we’re asked most frequently by designers, customers and even color enthusiasts! We’re always adding to the list, but if you don’t find an answer to your question, contact us. Our team is happy to provide you with the information you need.
Addresses color preferences and trends at the Package Design & Development Summit 2011
Cleveland, OH (February 14, 2011) – DayGlo Color Corp., a global leader in the color industry, will be examining packaging and consumer developments in the 21st century from the unique perspective of color at the Package Design & Development Summit 2011 (March 1-3; St Petersburg, FL).
If the 20th century was about following color trends, then the 21st is all about using color to express our individuality. In this era of personalization, consumers increasingly seek niche color palettes over traditional ranges in their lives and, therefore, in the products they buy.
In this lively session, Dr. Wayne Likavec, Product Development and Quality Control Manager at DayGlo, will challenge the audience to look beyond accepted tenets of color in packaging and propose a new direction, examining the industry from the perspectives of: colors themselves, color effects, and the applications of color in consumer and commercial packaging.
“New categories of influencers are broadening our color choices,” Likavec notes. “From private label to sustainability and the globalization of style, packaging developers, designers, and brands alike need to understand that color can play a different – and increasingly important – role in drawing consumers. Packaging, it seems, has become fashion.”
The Package Design & Development Summit brings together package design and development professionals seeking the latest trends, tools and technologies to create competitive packaging that drives growth. The Summit focuses on the key challenges facing designers and developers and provides real-world solutions. Attendees include:
• Package designers, package developers, creative directors, packaging managers, packaging engineers, operations managers, marketing managers and R&D managers from CPG and converter companies.
• Consumer packaging consultants, package design and development firms, packaging industry service and solution providers, packaging consultants and market researchers
DayGlo recently announced its new positioning, “Color. Only Better.”, aimed to communicate the company’s expertise in improving, enhancing, and making color better. In addition, the company launched a new website featuring the Design Center, a new interactive tool for the industry, where visitors can see firsthand how to make color better using DayGlo products on a 3D object.
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About DayGlo
Cleveland-based DayGlo Color Corp., a wholly owned subsidiary of RPM, Inc., is a global leader in the color industry, offering a diverse product line and customized color solutions for packaging and consumer goods, plastics, graphic arts, paints and coatings, dyes and textiles, as well as ingredients for the personal care and cosmetics industries. As the originator, and world’s largest manufacturer, of daylight fluorescent color, DayGlo also develops conventional color dispersions and specialty effect pigments. DayGlo’s diverse range of products can be used alone or combined with conventional colors help achieve cleaner, brighter, more sophisticated colors. With DayGlo it’s “Color. Only Better.”
DayGlo’s Brand Action Team highlight color trends for 2011
Cleveland, OH (January 7, 2011) – When you think ‘color’, your thoughts may turn to inks or children’s toys, but start looking for bright shades in the food aisle of your local supermarket next year; and though blue may be the world’s most popular… Read More
FDA-compliant GloPrill® fluorescent pigments are safe for use in all children’s applications
Cleveland, OH (December 10, 2010) – It’s a well known fact that kids love fluorescents – the bright colors attract them and encourage them to play, even if it’s a toss-up whether the toy will end up on the floor or… Read More
FDA-approved Gem-Tone™ pigments are safe for freezer and microwave applications
Cleveland, OH (December 10, 2010) – DayGlo, a global leader in the color industry, has unveiled a new range of colors for use in food applications – meeting FDA standards for direct food contact and opening a range of color options for new… Read More
Customizable Gemini Colorants use natural micas to create cosmetic effects
Cleveland, OH (November 23, 2010) – DayGlo Color Corp., a global leader in the color industry, has unveiled a luxurious range of dual-tone pearlescent pigments that are specially formulated for use in cosmetic applications for eyes. Based on natural micas, DayGlo’s Gemini Colorants… Read More
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