Create brand-building campaigns that span marketing platforms using eye-catching color that is bold and powerful or soft and subtle. The demand for differentiated products is constantly growing and the simplest means to achieve this is with color.
Color affects us on a subconscious level. It sets the mood, stirs our desires, and builds an emotional bond. DayGlo colors connect with your customers and associate them with your brand – engaging them and inspiring them to make the right purchase.
Look to DayGlo for bronzers that illuminate, lipsticks that shine, or eye shadows that shimmer. Create makeup in colors that naturally enhance or dramatically transform – but always make features stand out!
Products get noticed when DayGlo colorants are used. Our colors are always distinct, unique and memorable – take advantage of or get inspired by our vast palette to create new products or expand current product lines.
DayGlo goes anywhere. Our diversified color solutions can be used in nearly all packaging formats for food and beverage such as shrink labels, plastic bottles, paperboard, flexible films and containers.
DayGlo fluorescents and NightGlo, glow-in-the-dark pigments are the workhorses of security and safety in any setting.
When it comes to perfectionism, car owners are in a class of their own. Everyone wants their car to make a statement about who they are, and what better way than by adding a luminous pearlescent sheen to their ride?
From disco to punk rock and beyond, DayGlo colors have long been used in clothing and textiles, whether as the latest color fashion or as a means to express your individuality.
Addresses color preferences and trends at the Package Design & Development Summit 2011
Cleveland, OH (February 14, 2011) – DayGlo Color Corp., a global leader in the color industry, will be examining packaging and consumer developments in the 21st century from the unique perspective of color at the Package Design & Development Summit 2011 (March 1-3; St Petersburg, FL).
If the 20th century was about following color trends, then the 21st is all about using color to express our individuality. In this era of personalization, consumers increasingly seek niche color palettes over traditional ranges in their lives and, therefore, in the products they buy.
In this lively session, Dr. Wayne Likavec, Product Development and Quality Control Manager at DayGlo, will challenge the audience to look beyond accepted tenets of color in packaging and propose a new direction, examining the industry from the perspectives of: colors themselves, color effects, and the applications of color in consumer and commercial packaging.
“New categories of influencers are broadening our color choices,” Likavec notes. “From private label to sustainability and the globalization of style, packaging developers, designers, and brands alike need to understand that color can play a different – and increasingly important – role in drawing consumers. Packaging, it seems, has become fashion.”
The Package Design & Development Summit brings together package design and development professionals seeking the latest trends, tools and technologies to create competitive packaging that drives growth. The Summit focuses on the key challenges facing designers and developers and provides real-world solutions. Attendees include:
• Package designers, package developers, creative directors, packaging managers, packaging engineers, operations managers, marketing managers and R&D managers from CPG and converter companies.
• Consumer packaging consultants, package design and development firms, packaging industry service and solution providers, packaging consultants and market researchers
DayGlo recently announced its new positioning, “Color. Only Better.”, aimed to communicate the company’s expertise in improving, enhancing, and making color better. In addition, the company launched a new website featuring the Design Center, a new interactive tool for the industry, where visitors can see firsthand how to make color better using DayGlo products on a 3D object.
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About DayGlo
Cleveland-based DayGlo Color Corp., a wholly owned subsidiary of RPM, Inc., is a global leader in the color industry, offering a diverse product line and customized color solutions for packaging and consumer goods, plastics, graphic arts, paints and coatings, dyes and textiles, as well as ingredients for the personal care and cosmetics industries. As the originator, and world’s largest manufacturer, of daylight fluorescent color, DayGlo also develops conventional color dispersions and specialty effect pigments. DayGlo’s diverse range of products can be used alone or combined with conventional colors help achieve cleaner, brighter, more sophisticated colors. With DayGlo it’s “Color. Only Better.”
DayGlo’s Brand Action Team highlight color trends for 2011
Cleveland, OH (January 7, 2011) – When you think ‘color’, your thoughts may turn to inks or children’s toys, but start looking for bright shades in the food aisle of your local supermarket next year; and though blue may be the world’s most popular… Read More
FDA-compliant GloPrill® fluorescent pigments are safe for use in all children’s applications
Cleveland, OH (December 10, 2010) – It’s a well known fact that kids love fluorescents – the bright colors attract them and encourage them to play, even if it’s a toss-up whether the toy will end up on the floor or… Read More
FDA-approved Gem-Tone™ pigments are safe for freezer and microwave applications
Cleveland, OH (December 10, 2010) – DayGlo, a global leader in the color industry, has unveiled a new range of colors for use in food applications – meeting FDA standards for direct food contact and opening a range of color options for new… Read More
Customizable Gemini Colorants use natural micas to create cosmetic effects
Cleveland, OH (November 23, 2010) – DayGlo Color Corp., a global leader in the color industry, has unveiled a luxurious range of dual-tone pearlescent pigments that are specially formulated for use in cosmetic applications for eyes. Based on natural micas, DayGlo’s Gemini Colorants… Read More
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